How to Fight Back When You're The Little Guy
by Susan Baroncini-Moe
In a time when many people are clinging to every last dollar, you need to know how to stand up for
yourself. It's not just the little guys who are struggling. The big companies are struggling, too, and they'll
fight to keep your money, even when they've done something wrong and caused you to lose money.
Something like this happened to me recently, and I had to stand up for myself and fight back. Today, I'm
going to share with you how I fought back and won.
Make sure you're really in the right. Go back and check your facts. Make sure you really are in the right.
It won't do you any good (nor is it the right thing to do) to accost your bank demanding they refund your
NSF fees, if you really were at fault for not making sure there was enough money in your account.
However, if a company you're doing business with does something that either causes you to lose money
or keeps you from making money, then you can and should ask them to cover your losses. Before you
fight any battle, a good rule of thumb is to ask yourself if your claims are reasonable, fair, and honest.
Document, document, document. Make sure you document when you speak to customer service
representatives. Record with whom you spoke, the number you called to talk to that person, and what
they said. E-mail is fantastic for this purpose, as long as you keep copies of e-mails you send, because
you're able to document an entire conversation and no one can challenge your word.
Decide if it's worth it. Before you fight any battle, make sure it's worth your time and energy. Are you
going to spend more time on the phone and writing e-mails than you'd earn if you were working and
meeting with clients instead? Are you going to get worked up and stressed out over this issue? Decide if
the benefits you'll gain if you win are worth the cost of fighting the battle. Consider the likelihood of
your winning, but don't let that be the deciding factor. Sometimes fighting back is just the right thing to
do and it's important to let companies know you will, indeed, stand up for yourself.
State your case clearly. When it's time to stand up for yourself, make sure you are able to say what
happened, how it caused you or your business harm, why you think the company should fix the
problem, and how they can make things right.
Remember who you're talking to. The customer service representative you talk to first didn't set
company policy, most likely didn't have anything to do with your problem, and is working a relatively
low-paying job. Yelling at the customer service rep probably won't solve your problem. And it's always
best to be respectful, no matter how outraged you feel. You can express your anger, but never delve
into the realm of swearing and insults.
Look for a sympathetic ear. One of the smartest things you can do when you're fighting against a big
company is to look for someone in the company who is willing to help you, who's sympathetic to your
cause. When you start talking to people, tell them your story. Tell them what happened and how it
affected you personally. Sometimes sharing this kind of information can trigger a compassionate
response, and that can create a very powerful ally within the corporation. That means you've got
someone who may be willing to tell you the best way to proceed - who to talk to, how to contact them,
and what to expect.
Go up the chain of command. If you aren't getting satisfaction at the lowest levels, keep moving up the
chain of command. In my recent battle, I had to keep fighting until I reached the CFO of the company
before I found someone willing to fix the problem. Don't be afraid to talk to these executives. They need
to know what's going on in their companies. Plus, they need to know that the little guy isn't going to just
roll over and play dead.
Stand firm and stand strong. If anyone in a big company tries to bully you, don't back down. Stand firm
and know you're in the right. Don't be afraid to remind company executives that even though you're a
little guy, you have a big mouth. In this age of social media, everyone has a voice and can be heard. No
company wants to be known as the big guy who stomped the little guy when times were tough.
If you have a problem with a big company and you think something should be done about it, stand up
for yourself and pursue it. Aside from making a difference in how that big company does business, this is
a crucial skill every businesswoman needs.